Concert Promotion and Tour Management



Course Overview



Nothing’s quite like seeing your favourite singer or band performing live. Together with the big crowd, you get to sing along and cheer for the musician you love, not to mention witness a spectacular display of costumes, lighting, dance routines and music. These experiences are what draw audiences to concerts—some of whom are willing to shell out a lot of cash for the right event.

Take note, however, that staging a live music event is no easy work. Even a small-scale gig demands attention to details, such as venue, performance dates, equipment, contracts, hospitality facilities and promotions and tickets in order to be successful. Just imagine what it takes to plan for, set up, and execute a large-scale concert or a world tour at that.

This Concert Promotion and Tour Management course is an excellent reference to understand the business of concert production and effectively manage every aspect of a live music tour from start to finish. The course is packed with relevant information such as who’s who on the road, budgeting for a tour, and designing a production and developing a performance. Other important aspects of the business like venue booking, promotion and ticketing, and financial management are also thoroughly discussed in this course.

If you are ever considering getting into live music industry as a concert promoter, tour manager, production manager, concert agent or anything in between, having the right information and training can mean the difference between a successful and failed show. With the help of this course, you can have a strong foundation to deal with all aspects of the business and be able to literally get the show on the road.




Course Syllabus

  • UNTI 1: GETTING THE TOURING ARTISTS' TEAM TOGETHER
    • The Entertainment Attorney
    • The Artist Manager
    • The Booking Agent
    • Other Principal Players
  • UNIT 2: REVENUE STREAMS ON THE ROAD
    • Putting the Price Tag on Tickets
    • Making Money from Merchandise
    • Yielding Support from Tour Sponsors and Labels
  • UNIT 3: THE BASICS OF TOURING
    • Knowing the Value of Touring
    • Figuring Out Ideal Tour Times
    • The Geography in Touring
  • UNIT 4: THE TOURING BUDGET
    • Setting Your Sight on Income
    • Taking Control of Touring Expenses
  • UNIT 5: ON TOURING PRODUCTION AND PERFORMANCE (CHAPTERS 5, 6, AND 7 COMBINED )
    • Elements of Touring Production (stage set, light and sound)
    • Touring Performance Development
    • Completing the Touring Production
  • UNIT 6: PUTTING THE TOUR ON THE ROAD
    • Planning for Travel, Transportation and Lodging
    • Other Touring Essentials to Consider
  • UNIT 7: YOUR TALENT BUYER OPTIONS
    • The Hard-Ticket Attraction Buyer
    • The Large Volume or Venue Buyer
    • Additional Type of Talent Buyer
  • UNIT 8: TOURING FEE STRUCTURES
    • Fixed-Salary Agreement
    • The Backend Percentage Deal
    • Understanding Bonus
    • Working on Reducing Fees
  • UNIT 9: MAKING SENSE OF PERFORMANCE CONTRACT
    • Working Out the Basic Terms of a Performance Contract
    • Putting the Essential Terms in Perspective
    • Extra Things to Put in the Contract
    • Contract Additions and Changes
    • Considering Riders
    • When a Performance Contract is Breached
  • UNIT 10: ENSURING CONCERT SAFETY
    • Insurance: Something a Concert Should Not be Without
    • Permits and Licenses to Take Care Of
  • UNIT 11: CONSTRUCTING A LIVE EVENT BUDGET
    • Figuring Out and Budgeting Live Event Expenses
    • Show Revenue Projection
    • Considering Budget in Decision-Making
  • UNIT 12: LIVE EVENT PROMOTION AND TICKETING
    • Fundamentals of Concert Promotion
    • Promotions for Small and Large Venue Events
    • Promoting a Tour Nationally and Internationally
    • A Glance at Concert Ticketing History
    • Concert Ticketing Business
    • Understanding Ticketing Data
    • The Secondary Ticket Market
  • UNIT 13: STAGING THE LIVE EVENT
    • Live Event Venue-Personnel, Operations and Services
    • How Venues Make Money
    • Operations and Personnel Roles on the Day of Live Event

Concert Promotion and Tour Management

Course


Learner-Centred

Complete at Your Own Pace

Receive Certificate of Completion

Grow Your Knowledge

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COURSE INCLUDES




Content Written by Expert

In an effort to equip you with the right knowledge and skills, we have designed this course with the involvement of a subject matter expert. This guarantees that only relevant information is covered within, enabling you to improve your proficiency on the discipline.


24/7 Accessible Materials

We know the challenges of juggling time between commitments. To keep you on track of your education without getting in the way of work and family, we made all the materials of this course accessible to you at any time of the day.


End-of-Unit Assessments

Critical to the learning process is knowing how well you understand a subject, so you can make judgements on your performance and make the needed improvements. We make these possible by incorporating assessments at the end of every unit of this course.


Easy-to-Follow Format

Everything in this course is straightforward. Rather than using complicated technical jargons that may confuse you, we use simple language to flesh out topics. The overall formatting is also easy to follow, enabling you to go over the content without missing important stuff.


Ongoing Learner Support

Whether it is administrative, academic or technical, support is just a couple of clicks away to assist you if you encounter any problem with the course.


Certificate of Completion

A certificate of completion will be issued to you as proof that you have completed this course and worked hard to acquire new knowledge and skills. Use it to boost your resume and impress potential employers.